With a population of just 27 million, Australia is set to become New York City’s 6th largest overseas market by 2025—behind only the UK, France, Brazil, Italy and China. Australians stay longer than most visitors, averaging 8.9 days in NYC and spend $1.1 billion despite a weaker Australian dollar. Australia may have a smaller population but it’s an incredibly dynamic market. Travel is evolving rapidly, driven by affluent travelers, new online travel agencies (OTAs), specialized tour operators, traditional travel agents and the rise of independent travel advisors. In this webinar, travel trade experts will break it down for you—explaining the Australian travel landscape, who buys from whom, how currency shifts affect travel decisions and where the best long-term opportunities lie. Don’t miss this chance to gain actionable insights and connect with a market full of potential.