NYC Restaurant Week Winter 2011 Reservations Open Jan. 12 With More Than 300 Restaurants

NYC RESTAURANT WEEK� WINTER 2011 RESERVATIONS OPEN JANUARY 12 WITH MORE THAN 300 PARTICIPATING RESTAURANTS

�City�s Largest Restaurant Week Ever Includes More Than 35 New Participating Eateries�

�Founding Sponsor American Express Returns with Exclusive Cardmember Benefits; Travelocity to Offer Travel Packages�

New York, NY (December 17, 2010)�NYC & Company, New York City�s marketing, tourism and partnership organization, today announced reservations for NYC Restaurant Week Winter 2011 will open on January 12. This season�s program features more than 300 participating restaurants, making it the largest NYC Restaurant Week in the program�s history. The culinary celebration runs for two weeks, January 24�February 6, 2011, and offers three-course prix-fixe lunches for $24.07 and three-course prix-fixe dinners for $35. (Saturdays excluded; Sundays optional. Beverages, gratuities and taxes are not included.) Visit nycgo.com/restaurantweek on January 12 to view the complete list of restaurants and make reservations online.

�NYC Restaurant Week is a great benefit for both diners and the restaurant community,� said George Fertitta, CEO of NYC & Company. �With this biannual promotion, consumers have the opportunity to experience top-notch dining at affordable prices, and the City�s restaurants attract more customers in the first quarter of the year, which in turn supports our dining industry�a cornerstone of New York City�s vibrancy.�

"As NYC Restaurant Week approaches its 20th year, the program continues to offer new reasons to take advantage of a citywide dining tradition," said Jane Reiss, Chief Marketing Officer of NYC & Company. "This season we are proud to welcome back American Express� steadfast support and introduce our culinary campaign�s first-time partnership with Travelocity.�

�NYC Restaurant Week Winter 2011 will bring together a community of over 300 of our City�s finest restaurants to celebrate the enjoyment and camaraderie of dining,� said Tracy Nieporent, NYC & Company Restaurant Committee Chairman. �We are proud to offer the quality, variety and hospitality that our guests so eagerly anticipate and support.�

There are more than 35 new additions to this season�s NYC Restaurant Week offerings, including L�Ecole, the restaurant of The French Culinary Institute; Faustina at the Cooper Square Hotel; Riverpark: a Tom Colicchio Restaurant; Tamarind Tribeca; and The Strand Restaurant at The Strand Hotel. Returning are established favorites �21� Club; David Burke Townhouse; Dos Caminos; Le Cirque; One if by Land, Two if by Sea; The Russian Tea Room; SD26; and Tribeca Grill. This winter NYC Restaurant Week welcomes Founding Sponsor American Express and Participating Sponsor Travelocity�. American Express� Cardmembers who dine out three or more times during NYC Restaurant Week Winter 2011 at any of the participating restaurants will receive a $15 statement credit when they register and use any eligible American Express Card, and Travelocity users will be given an opportunity to book discounted vacation packages during the winter dining program.

NYC Restaurant Week Winter 2011 is produced by NYC & Company and supported by Founding Sponsor American Express and Participating Sponsor Travelocity.

This season American Express Cardmembers will benefit from booking a Travelocity NYC Restaurant Week hotel stay by becoming qualified to receive $75 off bookings over $250 when they use any eligible American Express Card. This is in addition to discounts and deals offered by participating hotels. To register an American Express Card, visit nycgo.com/restaurantweek.

�City restaurants have so much to offer all year long, and NYC Restaurant Week gives all New Yorkers and visitors a chance to explore hundreds of them,� said Lisa Skiptunis, Vice President of New York City Client Management at American Express. �American Express is proud to once again partner with NYC & Company and offer terrific value for our Cardmembers and create additional business for restaurants.�

From January 20 to February 6, Travelocity invites foodies to partake in the quintessential New York City experience through its NYC Restaurant Week travel packages. In addition to hotel deals, Travelocity bookers will receive early access to NYC Restaurant Week reservations when they purchase the package with an eligible American Express Card.

�Travelocity is thrilled to be a part of NYC Restaurant Week,� said Andy Donkin, Senior Vice President of Global Marketing and Media at Travelocity. �This event aligns perfectly with our desire to deliver great travel and value-added lifestyle experiences to our customers, and of course there is nothing the Roaming Gnome enjoys more than traveling to a world-class event to add his own sense of fun and surprises.�

For more information on NYC Restaurant Week, visit nycgo.com/restaurantweek; reservations open January 12.

Reservations are powered by OpenTable.

NYC Restaurant Week Winter 2011 is one of several NYC & Company promotions taking place in January and February. Next month, the first-ever Broadway Week will launch as part of the Get More NYC campaign, as well as the third annual On the House, an Off-Broadway program; both theater promotions will offer two-for-one tickets for a limited time. For more information, visit nycgo.com.

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.