NEW YORK CITY TOURISM + CONVENTIONS LAUNCHES 2-FOR-1 TICKET SALES FOR NYC BROADWAY WEEK FALL 2024

23 Productions Offering 2-for-1 Tickets from September 3–15

10 New Participating Shows Include Job, The Great Gatsby, Hell's Kitchen, The Hills of California, The Notebook, Once Upon a Mattress, The Roommate, Stereophonic, Suffs and Water for Elephants

New York City (August 13, 2024) — New York City Tourism + Conventions,the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, today announced the opening of NYC Broadway Week^SM 2-for-1 ticket sales to 23 Broadway shows, including 10 new participants. The twice-yearly program, now in its 13th year, will run from September 3–15, 2024, with tickets available for purchase at nyctourism.com/broadwayweek.

“We are thrilled to announce the return of NYC Broadway Week this September, a program that celebrates the vibrancy and creativity of the unmatched live theater that only happens in New York City,” said Nancy Mammana, CMO and Interim CEO of New York City Tourism + Conventions. “Since 2011, our signature NYC Broadway Week program has offered visitors and locals an opportunity to enjoy the world’s premier theatrical productions at a value twice per year, which has been a tremendous support to the Broadway community, generating over $170 million in revenue since its inception.”

Participating shows in the fall 2024 iteration of NYC Broadway Week include*:

1. & Juliet

2. Aladdin

3. Back to the Future

4. The Book of Mormon

5. Chicago

6. The Great Gatsby**

7. Hadestown

8. Hamilton

9. Harry Potter and the Cursed Child

10. Hell’s Kitchen**

11. The Hills of California**

12. Job**

13. The Lion King

14. MJ the Musical

15. Moulin Rouge! The Musical

16. The Notebook**

17. Once Upon a Mattress**

18. The Roommate**

19. Six The Musical

20. Stereophonic**

21. Suffs**

22. Water for Elephants**

23. Wicked

*Subject to availability. Blackout dates may apply.
**New participants in NYC Broadway Week.

NYC Broadway Week is produced by New York City Tourism + Conventions in partnership with The Broadway League. Since its launch in winter 2011, NYC Broadway Week has cumulatively sold more than 2,400,000 tickets, generating over $170 million in revenue for Broadway.

“For over a decade, we have worked with NYC Tourism on NYC Broadway Week, offering theater enthusiasts across the globe an opportunity to attend a range of incredible Broadway musicals and plays in one of the largest entertainment capitals in the world at a value,” said Jason Laks, Interim President of The Broadway League. “The 23 Broadway shows in this year’s program continue to highlight the diversity and innovation that Broadway and live performances offer.”

NYC Broadway Week participants can be sorted by filters including Comedy, Kid-Friendly, Musical, Play and Tony Award winner at nyctourism.com/broadwayweek.

NYC Broadway Week partners include the Mayor’s Office of Media and Entertainment (MOME) and Amtrak.

The program will be promoted via curated highlights on NYCtourism.com, out-of-home media across the five boroughs, digital advertising, commercials in NYC taxicabs and New York City Tourism + Conventions’ verified social media handle @nyctourism, using both original and user-generated content, pegged to the hashtag #NYCBroadwayWeek.

For more information and tickets, visit nyctourism.com/broadwayweek.

About New York City Tourism + Conventions:
New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in New York City, visit nyctourism.com.

About The Broadway League:
The Broadway League,founded in 1930, is the national trade association for the Broadway industry representing more than 700 members from nearly 200 national and international markets including theatre owners and operators, producers, presenters, and general managers as well as suppliers of goods and services to the commercial theatre industry. Key League programs and resources such as Kids’ Night on Broadway^®, The Jimmy Awards^®/National High School Musical Theatre Awards^®, Broadway Bridges^®, Black to Broadway, ¡Viva! Broadway^®, Broadway Membership Fellows, Broadway Speakers Bureau^®, and the Internet Broadway Database^® (ibdb.com) represent the League’s ongoing commitment to creating an inclusive culture within the industry that is geared toward accessibility and advancements of audience development, industry practices, and workforce opportunities. The Broadway League co-administers the dotBroadway top-level domain, providing online visitors assurance that the web address they are accessing is from a verified League member. Since 1967, The Broadway League has been co-presenting the annual Antoinette Perry “Tony” Awards^®. BroadwayLeague.com